OBJECTIVES ARTIST DEVELOPMENT & SUSTAINABILITY
• To develop regional theater artists by giving them opportunities for training and performance that will refine their skills and their art
• To encourage artists to produce innovative productions/performances that will cater to different audiences
AUDIENCE DEVELOPMENT
• To encourage appreciation of theatre, the performing arts and other related art disciplines (example: performance arts and multimedia performances)
• To stage a carefully planned yearly season of plays which will include original Filipino plays, traditional and contemporary, foreign plays in translation and/or adaptation, the hallmark of all of which is professional and artistic excellence.
• To develop the regional theater audience through interactive theater performances, marketing programs and other related activities like forum / interaction after performances, symposia, seminars, festivals, etc.
ARTISTIC COLLABORATION & EXCHANGE
• To encourage collaboration and exchange with other artists (from other disciplines, and from other places/regions) through collaborative productions, festivals, performance exchanges and artist in residency programs.
• To provide venues for artistic exchanges and discourse that will develop into innovative productions and collaborations.